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Cinderella Castle

Marketing and Promotions

At Disney Parks & Resorts our Marketing and Promotions professionals transform our products and services into original ideas to captivate and engage our audiences on a variety of platforms. Take your career to the next level. Apply today for a Marketing and Promotions job with us.

Consumer Insight Manager

Job ID 430692BR Location Anaheim, California, United States Job Posting Company Disney Parks & Resorts Job Posting Area Disneyland Resort Category Marketing and Promotions Date posted 05/15/2017
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Consumer Insights, Measurement, & Analytics (CIMA) is a Global Marketing & Sales organization within Walt Disney Parks & Resorts who informs strategy development and decision-making through actionable data analytics, integration and insights. The goal is to drive consumer centric decision-making through deep understanding of the consumer and guest.

This role provides support to Disneyland Resort Theme Parks. This person will be responsible for translating consumer knowledge and data into actionable insight to drive segment goals, opportunities, strategies, products, experiences, communication and operations. Critical interpretation of data, mining and synthesis, and compelling communication skills are required to actively collaborate with partners to solve business challenges. This person will need to effectively handle multiple assignments at once, across varied partner groups and complex businesses in a fast paced, dynamic environment.


  • Put Your Skills to the Test - Mine and analyze data using various statistical techniques. Interpret information to provide objective, clear and actionable insight.
  • Exercise leadership - Support and lead consumer insight projects. Design research studies, in partnership with leader, applying appropriate methodological techniques to address business needs. Develop questionnaires / discussion guides, with guidance from leader, that provide a platform for key insight and actionable results.
  • Collaborate with key partners - Foster relationships with internal partners and external vendors, managing specific work-streams under supervision of leader.
  • Tell the story - Partnering with leader, communicate findings in a clear and compelling way.

Basic Qualifications

  • Minimum three to five years relevant experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development, etc.)
  • Experience in project management
  • Ability to manage a team of multiple people
  • Demonstrated experience in quantitative, qualitative research and/or statistical/analytical techniques
  • Solid communication skills (verbal, written, presentation)
  • Demonstrated expertise in use of Excel and presentation software such as PowerPoint or Keynote
  • Knowledge and use of statistical software (SPSS/SAS)
  • Solid understanding of market research, marketing and/or product development
  • Strong attention to detail within context to the business goals
  • Ability to interpret information to articulate a clear, compelling story to identify business opportunities

Preferred Qualifications

  • Comfortable sharing a point of view and advocating for consumers
  • Flexible and nimble - can adapt to changing priorities
  • Ability to partner and work well with various levels of the organization
  • Demonstrated analytical and critical thinking skills
  • Demonstrated verbal and written communication skills
  • Demonstrated strong work ethic and high intellectual curiosity

Required Education

  • Bachelor’s degree or equivalent

Preferred Education

  • MBA preferred

Additional Information

©Disney is an equal opportunity employer. Drawing Creativity from Diversity.

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