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Cinderella Castle

Marketing Strategy Manager

Job ID 471144BR Location Anaheim, California, United States Business Disney Parks & Resorts Brand Disneyland Resort Category Parks Professional Date posted 11/11/2017
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

“We create happiness.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

“It takes people to make the dream a reality.” Walt was on to something when he said that, and it continues to ring true today. No matter the stage in your career, being a part of Walt Disney Parks & Resorts means being a part of a team where you help bring innovation to life through unsurpassed products, services and most importantly remarkable experiences. As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving innovations. Join our team and watch your dreams come true.

The Marketing Strategy team is responsible for driving consumer demand and helping achieve business objectives (revenue, attendance, occupancy) for the Disneyland Resort (2 Theme Parks, 3 Hotels, Downtown Disney). The team achieves these goals by developing business and communication strategies, and partnering with cross-discipline teams to create campaigns that drive consumer behavior. The team also oversees the management of the plans to ensure each campaign or program is maximized across a wide range of marketing tactics.

The Marketing Strategy Manager will contribute to the development of priority marketing initiatives to deliver business goals for each assigned segment or area of focus. Leveraging critical thinking and team leadership skills, the Marketing Strategy Manager will guide communication planning rooted in consumer insights, exhibit sound creative judgment and drive go-to-market innovation in assigned programs.


  • Drive annual business results by developing marketing programs that incorporate strategic planning, critical thinking, analytics and innovation
  • Leverage consumer insights and research to provide actionable creative and strategic input to partners across the entire marketing organization
  • Champion development of integrated marketing communication plans by leading cross-discipline teams
  • Manage consumer direct marketing efforts targeting all key audience segments including Locals, domestic/international tourists, as well as growth segments
  • Establish and maintain an understanding of marketing trends in the Travel & Leisure space
  • Provide overall creative feedback to ensure flawless execution of tactics

Basic Qualifications

  • Demonstrated technical marketing skills to inspire and lead strategic input and drive innovative communication planning
  • Critical thinking and the ability to succinctly frame up a verbal or written POV that influences leaders, partners and peers
  • Strong analytical skills and the ability to work with complex data sets
  • Demonstrated ability to project manage a high-volume, fast-paced portfolio of tactical programs
  • Strong and productive partnerships in and out of marketing, as well as cross-functional team leadership in a collaborative and inclusive environment
  • Strong knowledge and familiarity with social media platforms, digital marketing and SEO tactics.
  • Excellent written and verbal communications, plus active listening skills and superior professionalism
  • Demonstrated goal orientation and agile response to evolving business needs
  • 5+ years of consumer marketing experience
  • Computer proficiency (Power Point, Excel, Word)

Preferred Qualifications

  • Experience in multicultural and/or international marketing
  • Previous work experience in Brand or Consumer Marketing, Marketing Strategy, Digital Marketing, CPG Marketing, Advertising Account Management

Required Education

  • Bachelor’s Degree in Marketing, Business, Communications or Equivalent

Preferred Education

  • MBA or Equivalent

Additional Information

©Disney is an equal opportunity employer. Drawing Creativity from Diversity.

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