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Leisure and Travel

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Customer Engagement Manager – Audiences – Messaging

Job ID 473083BR Location Celebration, Florida, United States Business Disney Parks & Resorts Brand Walt Disney World Resort Category Leisure and Travel Date posted 07/13/2017
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Messaging Manager leads the digital messaging and distribution strategy for key brands within Walt Disney Parks & Resorts. She or He defines message sequencing across all Customer Engagement outbound touch-points and partners with creative groups to outline and develop content needs and cadence. The Messaging Manager is responsible for creating and maintaining digital messaging campaigns from planning to execution. The Messaging Manager also leads the management of social media strategy and activation platforms (e.g. Sprinklr, Opal, Native Platforms) for their lines of business.

The Messaging Manager works closely with the Customer Engagement Manager – Audience – Targeting to understand audience size and reach within digital platforms. The Messaging Manager is also responsible for collaborating and fostering relationships with key partners from the planning, strategy, CRM, platform, and activation teams.

Responsibilities

  • Brings campaign strategies to life with unique concepts that engage audiences in new ways.
  • Sets an innovative messaging and media distribution strategy that leverages targeted touchpoints with our guests on various digital channels.
  • Leverages analytics and audience data to optimize and adjust messaging sequence and strategy.
  • Understands how to best use amplification to reach the right audience with the right message on the right platform at the right time.
  • Engage internal content partners to ensure the best creation, sharing, distribution and amplification of content.
  • Maintain proficiency and knowledge in latest trends, technology and best practices for short-form content within digital media.

Basic Qualifications

  • 5+ years experience in a digital marketing field, including responsibility for both strategy and creative.
  • Knowledge of offline media, digital media, and CRM preferred.
  • Expertise with Digital Media platforms (Display, Streaming, Native, Social).
  • Experienced in the following tools: Sprinklr, Opal, Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, ad-tagging.
  • Strong interpersonal skills, highly collaborative working style.
  • Ability to manage multiple projects AND provide thought leadership and strategy in how to reach key audiences. with the right message in the social/digital space.
  • Highly organized, exceptionally detail-oriented and accountable for results.
  • Strong presentation and communication skills.

Preferred Qualifications

  • Experience managing social media accounts for large audiences.
  • Experience managing outside vendors and platform partners.
  • Experience working with a variety of digital content management systems.

Required Education

  • Bachelor's degree or equivalent work experience

Additional Information

©Disney is an equal opportunity employer. Drawing Creativity from Diversity.

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