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Digital / Interactive Media

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Customer Engagement Manager II - Activation - SEO

Job ID 453598BR Location Glendale, California, United States Job Posting Company Disney Parks & Resorts Job Posting Area Walt Disney World Resort Category Digital / Interactive Media Date posted 05/11/2017
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

As a Search Engine Optimization Manager for the Walt Disney Parks and Resorts Customer Engagement team, you will be responsible for the execution of Search Engine Optimization strategy for some of the most recognizable brands in the world. The objective of this position is to increase qualified traffic from search engines by implementing SEO best practices while continually monitoring performance.

Responsibilities

  • Partner with digital team to optimize our websites
  • Perform regular audits for proactive monitoring of crawlability and indexability
  • Perform keyword research to determine appropriate theme/topic targets when required
  • Optimize or create Page Titles, Meta Descriptions, Meta Keywords, and Image ALT Tags for new and existing web pages
  • Review website content index, wireframes, comps and copy drafts to ensure proper usage of important keyword phrases in URL’s, links, and page body
  • Locate missing or duplicate HTML tags and correct to ensure every page is unique
  • Identify areas of concern within websites that could prohibit major search engines from finding our content
  • Maintain global files that are important for SEO, including robots.txt and XML sitemaps
  • Track the success of SEO efforts through the use of detailed reports created through web analytics, ranking tools, Google search console, and proprietary in-house software.
  • Continually stay informed of industry updates, regularly conducting and sharing potential impact analysis

Basic Qualifications

  • Passion for SEO and internet marketing
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Experience optimizing Angular JS for SEO
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools, preferable Adobe
  • Experience working with popular keyword tools

Required Education

  • Bachelor's degree or equivalent

Additional Information

©Disney is an equal opportunity employer. Drawing Creativity from Diversity

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