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Cinderella Castle

Programmatic Audience Strategy Manager

Job ID 451375BR Location Glendale, California, United States Business Disney Parks & Resorts Brand Disney Parks & Resorts Category Parks Professional Date posted 08/21/2017
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

“We create happiness.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Disney Parks is growing its advanced programmatic digital marketing team responsible for audience planning, targeting and media buying. This innovative and growth-oriented business unit at Disney Parks is investing in data-driven talent to drive audience engagement and core business objectives.

As a key player on Disney Parks’ Audience Team, the Customer Engagement Manager for Audience Targeting will use Disney Park’s Data Management Platform (DMP) to gather and create audience segments for audience targeting and insights. He or She will partner with the Digital Planning team to understand core audiences for our digital campaigns, estimate the size and available reach of those audiences within paid digital platforms, and then group those audiences into segments in the DMP. He or she will help drive data acquisition, audience modeling, and overall audience targeting strategy across multiple platforms.

We are looking for puzzle solvers and pattern finders with an ability to use marketing technology on a daily basis. We require big data enthusiasts who can wear many hats when needed and work across diverse brand needs and across all the programmatic disciplines in which we are investing.


  • Using state-of-the-art planning and targeting tools and interfaces. This is a hands-on keyboard role where big data is used to discover audiences and to target them across all relevant digital channels
  • Fulfilling audience creation requests and maintaining an organized and usable database of target audiences
  • Developing audience models and scores in partnership with media agencies and internal analytics teams
  • Coordinating regularly with Digital Planning to receive requests and provide feedback on targeting performance
  • Providing input on methodology to create statistically significant and actionable test plans Interacting with multiple partners and continually collaborating across the marketing organization to promote audience-centric thinking and knowledge sharing
  • Understanding performance objectives and develop successful strategies to meet them
  • Keeping daily tabs on industry trends and serve as a subject matter expert by informing wider team

Basic Qualifications

  • Data-driven with demonstrable skills with Data Management Platforms (DMP) such as BlueKai, Krux, Coreaudience, or Adobe Audience Manager
  • Knowledge in buying 1st and 3rd party audience data, or an industry-level understanding of data partnerships in the programmatic space
  • Hands-on experience with Audience Insights platforms such as Facebook Audience Insights, Twitter Audience Insights, Yahoo Audience Insights, etc., with an ability to provide valuable and actionable strategic recommendations and insights
  • Experience leveraging Demand Side Platforms (DSP) such as DBM, AOP, Turn, Facebook, ad serving, and/or digital bid management systems  5+ years in digital media planning, activation, or online media management with at least one year in programmatic advertising or precision marketing
  • Ability to perform data collection and data mining, as well as build state-of-the-art decision science algorithms, tools and systems
  • High familiarity with consumer media consumption habits and a drive to push audience-centric digital campaigns

Required Education

  • Bachelor’s Degree in Business, Communications, Psychology, Statistics or other quantitative field or equivalent experience

Preferred Education

  • MBA or MS in related field

Additional Information

©Disney is an equal opportunity employer. Drawing Creativity from Diversity.

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